May 2018 WOMEN'S RUN

S P F design for the Outdoor + Active Markets.

For more inspiration follow me on instagram I'd love to hear from you. Let me know what is influencing you and how these trend letters can better inspire your work.

It's time to run. Everyday we hear another reason why cardio improves our lives and health. Honestly, I never feel better then when I'm in "running shape" but it doesn't come easily to me. In Boulder, it's hard to say..."I'm a runner" with top athletes on every trail. But running is my cardio of choice because I can go right out my door at any time, it doubles as my meditation, clears my head and it makes me feel strong.

With running on the brain I've noticed the appearance of lux/fashion brands both as inspiration in our world as well launching their own run and fitness lines.

That said, there is lot's of noise in the run space. I'm looking for something that gets back to elevated clean basic.

Clean. Fast. Functional and Strong. That's what I was going for in the below pulls and concept sketches.

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Again, Clean. Fast. Functional and Strong. The use of quality high fabrics. ie power mesh, high compression support knit, stretch woven nylon) is what elevates these styles. What do you think of these concepts?

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Contact me to design your outdoor + active apparel line. I'm open to full time and contract work.

It's always design season!

SPFdesign | Boulder Colorado |

Susan Poersch Fey